What Does a Digital Marketing Company Do?

A digital agency is a company that specializes in online marketing. Learn more about what they do and how they can help you reach potential buyers through a wide variety of channels.

What Does a Digital Marketing Company Do?

A digital marketing agency is a company that specializes in online marketing. They provide businesses with a variety of digital solutions to promote their product or service online and help them achieve their marketing objectives and grow their business. Digital marketing is a general term for all marketing that involves digital communication, while inbound marketing is more of a strategy. Digital marketers are responsible for boosting brand awareness and lead generation through all digital channels, both free and paid, that are available to the company.

Digital marketing agencies reach customers online through omnichannel marketing, multi-channel marketing, or single-channel marketing. With multi-channel and single-channel marketing, agencies engage with customers on one or more channels, such as websites, blogs, email, social media, and more. They can manage social media and email accounts, track the success of campaigns, and implement effective marketing strategies to generate leads and sales. The goal of digital marketing is to promote business, build brand loyalty, and increase sales through digital marketing efforts. This is achieved through the use of digital technologies that are measurable, specific and interactive.

Digital marketing evens the playing field within your industry and allows you to compete with larger brands. A master's degree in digital marketing can be useful but it's not necessary to enter the field of digital marketing. Digital marketing allows you to conduct the research needed to identify your buyer persona and allows you to refine your marketing strategy over time to ensure you reach the potential customers most likely to buy. So what is the role of social media within digital marketing in business? And what does a digital marketing agency do in this area? A digital agency is a company that you hire to outsource your digital marketing efforts, rather than managing them internally. They typically have other customers and work with each company to understand their business objectives, all while providing recommendations and services tailored to each company's unique needs. You wouldn't allow your digital marketing company to answer your phones, so don't let them respond to your social media correspondence either. Digital marketers are responsible for configuring your Google Analytics, Google Search Console and other tracking software to measure your online performance.

Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of tactics on a limited budget.